First off, on behalf of Marisa, Jonathan and myself I want to thank everyone for showing up at the unholy hour of 8 am on Sunday morning to hear our talk on the use of narrative in interaction design. Also big thanks to those in the audience who gave us feedback and leads to pursue in taking this idea further. For example, I was pleased to see how narrative is being used to assist the in the design process for Yves Behar and fuseproject , the product design firm. Three quotes from the fuseproject website illustrate this:
Approach:
Our design philosophy is rooted in the idea that intelligent and consistent stories can be developed for our clients and their products. We believe in creating memorable experiences from these stories by integrating every touch point of the brand.
Product:
Innovation is signified by a marriage of seemingly disparate elements to product extraordinary stories. Design is a vehicle to lead people to new experiences – from a conceptual position, down to its tactile connection. Our product design explores new way for people to interact at work, at home, and at play.
Environment:
To construct an environment is to build a place where stories live. Our designs embody a narrative dimension to voice a brand’s story, whether it’s for a commercial or public space.
For those of you in the SF Bay area and interested in this kind of thing, the SFMOMA is mounting an exhibition of the works of Behar and fuseproject. It opens on Saturday, March 27, 2004.
Posted by nancy.broden at March 9, 2004 09:26 PM