Victor Lombardi is Director, Digital Design for Commercial Banking at Capital One. He is author of “Why We Fail: Learning from Experience Design Failures”, co-founded the Information Architecture Institute & the Overlap conference, taught at the Parsons School of Design, the Pratt Institute, and Rutgers University, and contributed to the design of over 40 software and Internet products over the past 20 years.
What’s on your IA/UX/Content Strategy “nightstand” reading pile?
Dave Gray’s Liminal Thinking, Val Head’s Designing Interface Animation, and Chris Sims’ Scrum: a Breathtakingly Brief and Agile Introduction.
What/ who is your creative muse?
How did you find IA/UX/Content Strategy? What drew you to it?
Brenda Laurel and Joy Mountford gave a lecture at New York University in 1993 and opened my eyes to the possibility of making computers easier to use without needing to be an engineer.
Who are 5 practitioners that you follow on Twitter?
Joe Lamantia, Karen Barbarossa, Stephen Anderson, Paul Ford, Andrew Hinton
What are your favorite tools of the trade? Why?
Words like “And…” and “What if…” because the conversations we have with people more than anything else lead to better design.
If you could become instantly smarter on one subject, what would that subject be and why?
Commercial banking, which is where I just started working.
How/where do you “start” a project?
Asking, “What does success look like?”
If you could choose a capstone project for your career, what would it be? Why that one?
I’ve been fortunate to work on several fulfilling projects. Now I’m focusing on one area to make a dent in an entire industry.
Name an educational resource (book, website, publication, etc) that you turn to regularly?
What is one of your guilty pleasures?