Andy Fitzgerald is an independent digital experience designer with applied expertise in design research, information architecture, interaction design, and prototyping. In his consulting experience with Deloitte Digital and frog design, he has tackled the problem of effective communication in complex information spaces for a wide range of organizations, including Fortune 100 companies, startups, state agencies, and public universities.
Andy speaks and writes regularly on the subjects of experience, design, and understanding, often reaching into neighboring pursuits of linguistics and cognitive psychology to (attempt to) make sense of why users do what they do.
IA Summit talks
- Desiring Ecologies: Meaning-Making in the Network Wilderness (IA Summit 2015 Main Conference Talk)
- Language Arts for the Lizard Brain: Vocabulary Design for the Predictably Irrational (IA Summit 2017 Main Conference Talk)
- Responsive Information Architectures (IA Summit 2014 Main Conference Talk)
- Taxonomy for App Makers (IA Summit 2013 Main Conference Talk)