IA Summit 2007, March 22-26 at the Flamingo Las Vegas, Las Vegas, Nevada, USA

Main conference presentation

Best practices for form design

Luke Wroblewski

Saturday March 24 2007, 2:45 - 3:30PM

On the Web, forms bridge the gap between people, their information, and your product or service. From registration forms that welcome new customers to checkout forms that finalize e-commerce transactions, Web forms frequently broker crucial online interactions.

In this session, Luke will walk you through the considerations and best practices of Web form design culled from international usability testing, eye-tracking studies, and over ten years of designing Web applications. He’ll outline how the interaction and visual design of Web forms can make the difference between acquiring a customer and completing a transaction or not.

Attendees will learn about how different types of forms, input fields, input labels, validation, feedback, calls to action, and surrounding visual elements can support or impair different aspects of user behavior. You’ll never look at your Web forms the same way again.

IA Summit 2007