Speaker Bio

Jess McMullin

Since 1997 Jess has focused his career on understanding and developing positive user experiences for his clients and their customers. Jess draws on sources ranging from social sciences and behavioural research to gaming, market analysis, and future trends to generate client insights that drive innovation and create better customer experiences. His value-centered approach grounds customer experience strategy at the intersection of business goals and customer goals to produce return on investment for clients, and "return on experience" for individuals.

Jess regularly writes and speaks at conferences about user experience, design thinking, and innovation. He has contributed ideas and material for several user experience books, including Lou Rosenfeld and Peter Morville's Information Architecture for the World Wide Web, 2nd Ed.; and Jesse James Garrett's The Elements of User Experience. His work appears as a case study in Designing Websites for Every Audience by Ilise Benun. He also organizes CanUX, the annual Canadian User Experience Workshop in Banff, Alberta. Jess co-founded the Information Architecture Institute, the international professional organization for information architects, and recently finished a term on the IAI Board of Directors.

In 2003, he founded nForm User Experience, a boutique consultancy that counts Comcast, Ancestry.com, and the Canadian Patient Safety Institute as clients.

He blogs about business, design, and innovation at bplusd.org.