Speaker Bio

Sam Ladner

A Planning Director with Critical Mass in Toronto, Sam has ten years' experience designing and optimizing interactive experiences. She has worked on Web sites like The Globe and Mail Online, Sympatico.ca and Yahoo.ca. She is a specialist in qualitative and quantitative user research, including web analytics, ethnographic observation, and usability testing. She has consulted major media and financial services companies and she is currently completing her doctorate in social research.