Poster

Sowing the seeds of innovation in a large company

Mike Macadaan, Bill Wetherell, Rob Metzgar, Wendy Perlson and Susan Sipich

This poster, divided in four main parts, describes the innovation process for designing a new consumer-facing content recommendation product. The real innovation is that it took place in a large company, not generally known for innovation.

It is broken up into 4 basic areas that will be further defined in hand-outs. The goal of the poster and handouts is to educate and inspire designers in other large, lumbering companies and anecdotally describe our experience.