Poster

The Race for Swift Customer Testing -> Get It Out There!

anna simmons

In today's competitive corporate markets, companies need to produce innovative customer products fast and consistently in order to stay ahead of the curve. In order to do that successfully, you need to incorporate customer viewpoints and perspectives. My poster will illustrate how the Intuit Innovation Lab includes customers all along our rapid development process.

Usability testing does not have to take place in labs with 2-way mirrors and video recordings with special eyeball tracking. In my world, we are the designated group to get things out swiftly and get customer feedback along the way in order to improve and grow the product, (whether it is a web site, desktop application, or widget).

Clickable Excel wire frames, $20 DunkinDonut gift certificates, healthy doses of team brainstorming, and a lot of quality time spent at the customer's home and/or office will give you more than enough data to make those product enhancements to have a successful end-result.