IA Summit 2007, March 22-26 at the Flamingo Las Vegas, Las Vegas, Nevada, USA

Main conference presentation

Tuning up site search

Chris Farnum

Sunday March 25 2007, 2:45 - 3:30PM

Users expect that typing a word or two into a single box will always give them exactly what they are looking for. Search is supposed to “just work.” Unfortunately, enterprise site search for portals, intranets, e-commerce, and e-service sites often fails to deliver the results that users expect. If your search system isn’t delivering on these high expectations, an important question to ask is what (if anything) has been done to configure and optimize your site search tool. Given the fact that many organizations have already made a big investment in purchasing a search engine, it makes sense to explore ways to tune up your search engine before sending it to the digital scrap heap.

If you are new to the area of site search and facing the challenge of how to rescue your site’s users from a frustrating search experience, this introductory presentation will provide you with effective strategies, starting points and examples. It will also include opportunities for incorporating user testing and search analytics into the process of improving search. The strategies covered will range from low-hanging fruit (taking better advantage of existing features) to more robust solutions. The ideas we’ll discuss include the following:

  • (Re) Configure your site search engine
  • Improve the search user interface
  • Make your content more findable

Customize to take search to the next level

Download the presentation for Tuning up site search (PPT, 2.1MB)

IA Summit 2007