Poster

“A Blueprint for Managing A Strategic UX Design Group”

Stephen Anderson

Between delivering on funded projects and fighting fires, it’s quite difficult to leave time for any forward-looking, strategic efforts. Yet for many UX groups, this is where we could add the most value—demonstrating ways in which things could be significantly better. And as a leader in a large company, I had to be able to defend how every bit of our time—no matter how large or small— fits into the overall strategic direction. This is especially the case where resources are tight and you have to make tradeoff and priority decisions that don’t sit well with some.

I developed the ‘blueprint’ model to help facilitate these discussions, discern the important from the urgent, and communicate these real priorities in a way that makes sense to executive management.