Speaker Bio

Lorelei Brown

Lorelei Brown serves as the Director of User Experience at Matrix Group International. She has provided interface design, information architecture, usability testing, branding, content, and project management advice for media companies, associations, corporations and non-profits. She is known for speaking about why projects fail, and how to avert train wrecks.

Lorelei is particularly interested in figuring out how to solve complicated problems with cheap tools and tiny budgets, and explaining complex solutions in simple stories. Her favorite information design priciple is Tufte's 'least possible difference.' You may have seen her at previous IA Institutes (2004, 2006) or UPA-DC (2007).