Poster

By the book - Peter (and Dan Brown's) perfect case study

Peter Boersma

Using Dan Brown's book "Communicating Design" as reference, I will show some of the real-world design deliverables coming out of a website project in 2006/2007 for a Top 5 Dutch bank. A combined team of SNS Bank and Info.nl employees went through the scoping, analysis, concept design, prototyping, detailed design, evaluation, and implementation phases. The team did not set out to follow Dan's book (some deliverables were created before the book was published) but in hindsight produced all of its main deliverables.

I have selected the most interesting deliverables for inclusion on the poster (but will bring copies of others) and will highlight how these deliverables relate to each other in this project, how they were presented to the client and used by the design team. The poster will show that real world design can sometimes really be done by the book.