Main conference presentation

Core and paths: Putting a creative findability framework to use

Are Halland, Olly Wright

Saturday April 12 2008, 11:30 - 12:15PM

The Core and Paths framework provides a simple, yet effective approach that enhances findability, simplicity and persuasion for websites and applications.

By starting the design process with the findable object itself (the core), and then designing inward and outward paths to and from the core, a number of benefits can be reaped.

This presentation will briefly recap the framework (which was introduced at last years IAsummit in Las Vegas) then look at how the approach has been applied to a number of real world projects.

The various uses and benefits includes using the framework as:

• a powerful thought-tool to rethink IA, navigation and findability in new and creative ways
• a fun and inspiring way to kick-off design and redesign projects
• a design and prioritization tool inspired by and building on 37signals Epicenter design
• a client communication tool to fight frontpage focus and other classic project problems
• a metrics vizualisation tool to identify and communicate key metrics and KPIs

Cases will include sonyericsson.com and more.

Target audience
The presentation will be suitable for any information architect looking for new approaches to the evolving problems of designing application-like sites and the difficulties of conceiving, documenting and measuring them.