Speaker Bio

John Ferrara

John has worked in information architecture for 9 years, designing interfaces for websites, desktop applications, and web-based video games. He currently serves as the lead user behavior specialist in his role as a senior IA with Vanguard.

Before entering the professional world, John earned a BA and an MA in communications. His graduate degree was paid in part through a fellowship coaching speech & debate, so he'll welcome contrary arguments from anyone attending his presentation.

John’s professional loves include search engines and quantitative log file analysis, but his heart belongs to his wife Amanda. He lives in the Philadelphia suburbs and blogs at worldwideintertubes.com.