Main conference presentation

Good news on your cell phone: Optimizing the user experience

Jorgen Dalen,Tone Terum

Monday April 14 2008, 10:45 - 11:30AM

Newspapers still struggle with the transition from paper to WEB. They face an even harder challenge (because of ) the extended use of WAP for reading news on cell phones. How can complex and rich content be adapted to a media with such specific constraints and without diminishing the user experience? We will demonstrate Best Practise WAP design through an evaluation of the five largest newspapers in Norway.

We will demonstrate how the differences in the European, American and Asian markets affect the services themselves.

What you will learn:

• The challenges involved when transferring content from one media to another
  
• Mobile interface design: How to create good user experiences in different media
  
• The diverse user behaviour of celluar phones in Europe, the United States and Asia