Poster

"How Hi is too Hi-Fi?"

Keith DuFresne

A tiered-look at how much fidelity IAs can convey concepts to clients and visual designers. From a bulleted list of components to pixel-perfect wireframes, the level of granularity presented greatly dictates what the final visual product looks like. There is a middle ground between lo-fi and hi-fi conceptualization allowing a client to understand what a proposed experience will entail and provide enough freedom for visual design to take the initial conceptual work to the next step.

By presenting too much visual information to a designer, they (and at times, the client) become wed to the annotated experience shown to them. This experience is regurgitated as the final product with a technicolor glow. On the other hand, if you give a visual designer (and the client) too little information, you may end up with an unusable experience lacking any sense of congruity.