Pre-conference workshop

Information Architecture 3.0

Peter Morville

As we venture beyond Web 2.0 and the undisciplined, unbalanced quest for sexy Ajaxian interaction at the expense of usability, findability, and accessibility, how do we reconcile the timeless principles of design and organization with new transmedia models of interaction, co-creation, tagging, user participation, and social experience?

In this advanced seminar, Peter Morville draws upon stories, examples, patterns, case studies, and discussions to explore the future present of information architecture.

  • Integrating product development, information architecture, and interaction design to create great experiences and sustainable value (real Web 2.0 case studies that take the discussion beyond and Flickr platitudes).
  • Extending our understanding of structural design beyond its semantic foundations to incorporate social elements such as identity, reputation, presence, groups, sharing, conversations, and relationships.
  • Designing next-generation search interfaces and applications that combine best practices in tagging and taxonomies with search analytics, guided navigation, thesauri, clustering algorithms, linguistic toolsets, and rich result interfaces.
  • Evaluating the multi-channel challenges and real-world opportunities presented by ambient findability and the emerging Internet of objects.
  • Explore the concepts, methods, patterns, and tools needed to practice modern information architecture successfully.
  • Learn how to make your web site, intranet, or software application more useful, usable, accessible, desirable, credible, and findable.
  • See best-in-class examples drawn from corporate, e-commerce, startup, education, and government web sites, search interfaces, and interactive applications.

Participants should be familiar with basic concepts of information architecture, interaction design, and user experience.

CrowdVine network

Discussions about this years conference are still ongoing on our CrowdVine community site.