As Director of Insight and Planning with Critical Mass in Toronto, Canada, Matthew leads a team of information architects, design researchers, web analytics specialists and experience planners who collectively mold business strategy and design thinking into all types of interactive experiences.
Matthew has a Masters degree in Information Architecture and when he's not trying to reframe information architects as strategy wonks, he moonlights as a course director at York University in Toronto.
Matthew is a member of the Information Architecture Institute and co-founder of the infamous UX Irregulars, a Toronto area user experience group.
Discussions about this years conference are still ongoing on our CrowdVine community site.