Speaker Bio

Peter Morville

Peter Morville is widely known as a founding father of information architecture. He co-authored the best-selling “polar bear book” and has consulted with such organizations as AT&T, Harvard, IBM, Microsoft, the National Cancer Institute, and Yahoo!. Peter is president of Semantic Studios, author of Ambient Findability, and a founder and past president of the Information Architecture Institute. He has served as a faculty member at the University of Michigan, and his work has been featured in many publications and programs including Business Week, The Economist, Fortune, MSNBC, NPR, The Wall Street Journal, and The Washington Post. He blogs at findability.org.