Speaker Bio

Eric Reiss

As a former director at the Danish Royal Theatre in Copenhagen, Eric Reiss knows something about presentation. As a former copywriter at a leading European ad agency, he understands persuasion. Because he is willing to make a fool of himself, the IA Slam features good laughs and an entertaining business case. Having helped create the programs that led to two consecutive “Airline of the Year” awards, he is passionate about customer service.

Eric is author of Practical Information Architecture and Web Dogma ‘06, President of the Information Architecture Institute, Associate Professor of Usability and Design at the Instituto de Empresa Business School in Madrid, and Chair of the EuroIA Summit. His partners at FatDUX in Copenhagen, have managed to contain many of his eccentricities, including the wearing of Hawaiian shirts and tailored business suits simultaneously.