Pre-conference workshop

Strategies for innovative intranets

James Robertson

While the concept of the intranet as an ‘internal website’ has done much to improve the quality and status of these sites, it has now stuck intranet teams in perpetual ‘maintenance mode’. This metaphor also struggles to provide a vision of how to move intranets forward. To be effective, intranets need to innovate, to find new ways of meeting organisational needs. They must also become a valuable business tool that delivers tangible and visible benefits for the organisation as a whole.

The growing recognition of ‘enterprise 2.0’ and rich internet applications is further putting pressure on intranet teams to move the site to become a more interactive environment. The challenge is how to deliver this additional functionality when resources (and other constraints) are so tight.

This workshop provides practical approaches for managing and growing intranets. Central to this is the new ‘6x2 methodology’, which offers a rigorous framework for intranet planning. This unique approach focuses on carefully scoping the next six months of work, to ensure that what is planned is not just achievable, but is also worth doing.

Taking this step-by-step approaches provides a strong basis for positioning the intranet as a ‘business tool’, one that delivers tangible and visible benefits to both staff and the organisation as a whole.

Led by James Robertson, one of the global thought-leaders on intranets, this workshop will be interactive and challenging.