Poster

Tagging: Motivations, behavior, and implications

Vanessa Mirzaee, Lee Iverson

This poster describes an ongoing investigation aimed at understanding users’ motivations and behaviour when utilizing social tagging models to manage (acquire, organize, maintain, and retrieve) their personal and social information space. We employed both quantitative measures and qualitative research methodologies to analyze data gathered from users’ interaction with a social tagging application (http://www.opntag.net) using surveys, one-to-one interviews, and system automated data interaction logs. Qualitative research methodologies are used to do an in depth study of the participants’ behaviour as they use this social tagging application to discover structures, circumstances, and dependencies. Quantitative measures are utilized to develop statistical accounts of application usage by the participants.