Poster

The UX Funnel - Modelling and Remotely Testing the User Experience

Reinoud Bosman

When successfully (re-)designing a website the design-team’s objective should be to aim for a close match between how people work and how they use the internet. Continuously asking yourselves ‘what do people want’? If you aren’t able to answer this question for a piece of functionality that’s being designed it shouldn’t make it in.

To find these answers, this poster shows a number of techniques to involve as many people as possible and walks through the steps to perform in order to achieve this involvement. Starting off with asking people questions in surveys on what’s important to them and what they prefer and analyzing these results in prioritized user scenarios. And once there is something to show: collect feedback by making use of early prototypes, whether in person or via test sites that are connected to analysis software.

The UX Funnel condenses this process into 8 discrete steps which are easily applicable to any UCD project and gives short practical explanations on how to implement them.