Poster

“Unfold Your Sites”

Keith DuFresne

With technology changing at a meteoric pace, the concept of ‘The Fold’ on a web site has quickly become a moving target. What once was good for CRT monitors no longer applies to laptops and widescreen LCD displays. Not to mention the fact that recent studies show that site visitors are most certainly not adverse to scrolling.

The fold line is better represented today by a belt. A band of no-man’s land that can help identify the best placement for banner ads and may help quell those stakeholders vying for prime homepage real estate as the fold is no longer an exact science.