Speaker Bio

Michelle Watson

Michelle Watson is a Lead Information Architect at Digitas based in the UK. She has worked as an Information Architect in London over the last 6 years. At Wheel she specialised in e-commerce and online retail, working for clients ranging from Marks and Spencer to H Samuel and Laura Ashley. At Victoria Real she was able to look at usability beyond web build and was able to apply her analytical skills to a number of other digital mediums such as mobile pilots, online games and video streaming. At DNA Michelle became a team leader and became increasingly more involved in the technical side of information architecture. At Digitas Michelle has spent the last year flexing all of her IA muscles as she works on the substantial global redesign of a blue chip company.