IA Summit 2018 Pre-Conference WorkshopTopic(s): content strategy
In a digital world that’s flooded with content, it’s important to adopt a grounded approach for content strategy and management. Content design is an essential place to begin your journey to content maturity. In this workshop, Meghan Casey clarifies the role of content design for websites and empowers you with a practical framework and useful tools gleaned from her book, The Content Strategy Toolkit.
After this session, you’ll go back to work confident and ready to:
- Prioritize the content your audiences need
- Become familiar with organizing content for people and machines
- Present content in ways that are useful and meaningful to your users
- Specify content requirements so content producers can be awesome at their jobs
About the speaker(s)
Meghan Casey is a senior digital strategist at Clockwork, an experience design and technology agency in Minneapolis. She was also one of the first content strategists at Brain Traffic, the world’s leading agency devoted exclusively to content. She has worked with a wide variety of clients—startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—to solve the messy content problems most organizations encounter every day.
A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Her book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right was published by Peachpit in 2015.
Meghan has been working with content and communications since 1996 after receiving her Bachelor of Arts degree in writing from Concordia College. She also holds a Master of Arts in nonprofit management from Hamline University.