IA Summit 2018 Main Conference TalkTopic(s): emerging tech, internet of things, product design, research, and social
We’ve entered the sharing age—the mobile revolution allows us to share our cars, homes, and pet photos with ease. We trust companies to keep our most sensitive information secret, while at the same time posting personal information publicly. Boundaries between our digital and analog identities are dissolving. As designers, we make more and more products that collect user data and it’s time for us to have serious conversations about digital privacy.
I’ll be sharing research on five personas that I’ve developed around attitudes towards privacy. We’ll run through an exercise that helps you discover which personas match your own actions. You’ll gain a better understanding of your own attitude towards putting your data up online and have the tools to assess the attitudes of the people you’re designing for. We’ll take a look at a few key design patterns that companies have used to target different kinds of users and what they do that works well.
At the same time, just because people want to share their information with us doesn’t mean we should run wild. As designers, we have the responsibility to take care of our users and treat them with respect and integrity, and that includes their data. We’ll finish the presentation with a discussion of what kind of code of conduct we need to adopt as designers, and how to factor that into our day-to-day work.
About the speaker(s)
Jenny Wanger is a product manager for SpotHero, a top-ranking app that helps people park easier. Prior to that she ran the developer experience team at Arity, a startup founded by Allstate in downtown Chicago. Formally trained in design thinking, she only feels properly dressed when there’s a pack of post-it notes in her pocket. Find her documenting user behavior on the streets of Chicago or as a guest blogger on Mind the Product.