IA Summit 2018 Main Conference TalkTopic(s): interaction design and UX
The evolution of search trained people to type a combination of keywords that will retrieve data, a mechanical or machine-line way of thinking. People who use search are goal oriented and typically know what they are looking for. In an online commerce environment, where one may be familiar with the general structure of offering of a site, a few keywords yield best fitting results that lead to higher conversion rates.
The Emoji’s, which have been ubiquitous in digital conversations has recently been emerging in other context and making their mark. A recent find of Emoji’s in search connects shoppers to products on a personal level, adds emotion to the journey and skews results.
In this session, we will discuss the opportunity Emoji’s bring to the table, the usability problems caused by the merge of the mechanical and emotional worlds, define user’s expectations and explore how Emoji’s and Search may co-exist.
About the speaker(s)
Tammy Guy is the founder of UXAlley, a user experience group focused on strategic planning and diffusion of user experience problems.
Tammy uniquely combines her 17+ years of design, usability and business knowledge and experience to help organizations achieve their goals through user-centered design. Her consulting group serves organizations in a variety of industries, such as fashion, pharmaceutical, insurance, financial services, gaming and more, working on business-to-consumer and business-to-business applications.
Tammy previously worked as the Creative Director at LivePerson, Inc and was the Design Manager at the Hertz Corporation, where she art-directed all aspects of graphical application development for all customer facing websites. In addition, Tammy was a frequent guest speaker with the Nielsen Norman Group and General Assembly, teaching visual design and usability workshops for over 8 years.