IA Summit 2018 Main Conference TalkTopic(s): taxonomy
IA’s have been clamoring for a “seat at the table” since IAS 1. Now, the worlds biggest marketing organizations are beginning to realize that the discipline of Information Architecture holds the key to their futures. We’re getting invited to the table like never before, and the time is now to seize this opportunity.
What’s the opportunity and what’s at stake? No less than a mandate to describe and define the core information assets that an organization possesses and manages in converged multi-platform environments. Enterprise scale taxonomy is a critical challenge companies need to confront now, and many don’t have the expertise in-house to do it properly.
We do, and we’ll show you how.
About the speaker(s)
Toiling behind the presentation layer since before the Web, Bram Wessel is the co-founder of Factor, a Seattle-based IA firm specializing in enterprise information modeling.
Long before it became a chic corporate catchphrase, Bram has always believed that technology should serve humans, not the other way around.
An avid oenophile and fly angler, Bram is passionate about terroir and tight loops. With stolen time, he cultivates Hood Canal oysters, and makes Yakima Valley wine.
Melinda Geist is an award winning experience design strategist at Intel with a passion for the art and science of digital marketing. A creative soul with a pragmatic mind, her commitment to creating lasting and adaptable solutions has been the driving force behind her approach to user experience strategy development.
A creative problem solver, Geist tackles challenges with enthusiasm and bold optimism. She states that the best advice she ever received was ““Don’t come to me with a problem unless you have a proposed solution.” Geist credits this technique with shaping her approach to problem solving, and driving her success in Information Architecture and Design.
Geist is a world traveler with a passion for international culture and cuisine. She earned her M.S. in Applied Information Management at the University of Oregon and a B.F.A in Advertising Design at Pacific Northwest College of Art. She is a Certified Project Management Professional and studied Computer Graphics at the Royal College of Art in London.