IA Summit 2018 Main Conference TalkTopic(s): algorithms, artificial intelligence, and information architecture
Sunday, March 25, 2018
9:00 AM – 9:45 AM
Track: Strategy Add to Google Calendar
It’s almost impossible to swing a bat without hitting an article about artificial intelligence (AI). Did you know that AI engines can use our work to train software to think like us? So, let’s get involved!
An algorithm’s user experience is calculated, not observed. It’s determined by past behavior rather than informed by human insight and understanding. It is “designed” by machine intelligence rather than collaborative design thinking.
In this presentation we will focus on artificial intelligent UX and the nature of the algorithms used to calculate the quality of our architectures, experience, and content. This presentation will arm you with foundational knowledge and prescriptive guidance on how to include artificial intelligent functionality in the design process and post-design output. We design for humans. So, let’s ensure that the “human” part of Human-Computer Interaction remains the driving force behind our work.
About the speaker(s)
Marianne Sweeny is a Search Information Architect: a user experience professional with deep experience in search engine optimization (SEO) and content strategy. She is passionate about dissolving the silos between information architecture, content strategy and Web development to create a more unified approach to solving user needs for an optimal user experience.