IA Summit 2018 Main Conference TalkTopic(s): interaction design and psychology
The key insight of behavioral economics is that information influences choices. Thus, how we architect information is how we architect choices. That choices are dependent on information rather than independent and stable, along with the insight that people are heuristic problem solvers who pay attention to salient rather than relevant feedback, is the basis of a 3-part Choice Architecture framework we present.
This framework has implications not just for the design of products, but also for the models we use to represent the problem and solution spaces, as well as for the strategy we develop for products.
The general framework – Relative Prefences; Heuristic Decision Making; and Salient Feedback – generalizes across domains and can be readily applied.
About the speaker(s)
Jay McCormick is a UX Analyst at Tyler Technologies, the SAP of the public sector and a dominant force in local government enterprise software. He engages with clients in early stage product research and contributes to an iterative design process based on user feedback. He is especially interested in decision-making, heuristics, and capturing and visualizing user research. He has a BA in Economics and is currently working towards his Master’s in Human Factors in Information Design. When he’s not hanging out with his lovely wife Jeana and their newborn baby boy Wes, Jay is listening to hip-hop and working on his pistol squat and planche progression.
Kaila Manca has a BS in Human-Computer Interaction from the University of Connecticut and has continued her education through courses in Geographic Information Systems and Data Analytics. She combines her background in front-end development and visual design with a thorough understanding of usability research and user needs. Kaila is a User Experience Designer at Tyler Technologies, the SAP of the public sector and a dominant force in local government enterprise software.