IA Summit 2018 KeynoteTopic(s): information architecture
Saturday, March 24, 2018
5:15 PM – 6:00 PM
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When we describe IA as both a science and an art what exactly do we mean? I believe that IA, as it is understood in its mainstream form today, sits far more on the side of science centered on a sense-making proposition that holds value because of its relevance to technology and commerce.
What then emerges when we shift our perspective towards understanding the relationship between IA and art? For one thing, we are better able to conceive of IA as a form of design. We are also able to broaden our value proposition from sense-making to sense-making and meaning-making. And lastly, we can expand the scope of our field beyond science, technology and commerce towards science, design and the humanities.
About the speaker(s)
Jason Hobbs has been practicing a combination of information architecture, user experience design, service design and human-centered design since 1997. He currently runs the consultancy Human Experience Design. He lectures part-time at the University of Johannesburg and he conducts his academic research through the same institution. Jason speaks regularly at both local and international design conferences of both a practitioner and academic nature. He is an active member of various communities of practice having founded the SAUX Forum and through his involvement with the Information Architecture Institute.