IA Summit 2018 Main Conference TalkTopic(s): business, design, ethics, management, and strategy
Business goals continue to pressure designers to capture and hold people’s attention. This race for attention is happening at the expense of an end user’s happiness and well-being.
As designers, the responsibility is to improve the user’s experience but you may actually be harming it.
This inadvertent trend is reversible. You can empower yourself with a strategy to build successful and responsible products. A successful strategy involves an understanding of your product and company’s purpose. It also involves an understanding of the major drivers influencing information dependence.
In this session, you will learn how to build and use a strategy to create meaningful and useful products for the world.
About the speaker(s)
Sam Srinivas has unique experience designing ethical products for purpose driven companies. He leads design strategy for Arity, a technology company that focuses on making transportation smarter, safer, and more useful for everyone. Sam is a passionate advocate for the importance of practicing ethical design. He has more than a decade of proven excellence as a leader in human centered design and research.