IA Summit 2018 Main Conference TalkTopic(s): case studies, content modeling, content strategy, information architecture, and ontology
What would you do differently if you were given the opportunity to rebuild your institution’s content management system and website (currently about 36k pages) from the ground up?
Our university was recently given that opportunity with the purchase of a new content management system. The university website is one of the primary ways that students (prospective and current) interact with the university. Whether they’re going through the admissions process, attending class or accessing student services, they’re interacting with the web. How students access this information is evolving where students are not just using more types of devices, they’re using them differently. Students use search engines to find us, to evaluate our credibility, and 1 in 3 students are using search engines to navigate our sites (instead of in-site navigation and search tools).
To meet the search-driven content needs of students, we changed the site map from a spaghetti hierarchy to the hub and spoke model and created a new content model using interrelated content types, metadata and user views. Finally, we combined both of these models into custom search facets, all with the goal of keeping content simple, consistent and easy to find.
Where did some the impetus for these changes to the architecture and structure of the CMS come from? Sessions at previous IA Summits! This session will walk through why we made these changes and the steps used to implement them. There will be hub and spoke site maps, content type mapping (ontologies), and lots and lots of metadata.
About the speaker(s)
Kristin Rowley is an IA/UX at the University of Colorado Denver where she is a part of the Strategy and Analysis team in the Office of Information Technology. She has been working as an information architect for over 14 years, with a bachelor’s degree is in technical theater and a master’s in Library and Information Sciences. Kristin is a Colorado native who can frequently be found somewhere in the mountains, usually with an analog camera, when not organizing and classifying digital stuff.