IA Summit 2018 Pre-Conference WorkshopTopic(s): user research
There is no better source of information for how people feel about your product or service than users themselves. Research is the best way to mine the information you need to build better products, but the number of resources and options available for research often feels overwhelming; that data is only as valuable as how well it is understood by you and your team. One common mistake design teams make when conducting research is not taking the time to analyze their research data and present it in the appropriate format. This is because analysis is hard and confusing at times.
Research is a cumulative skill and improving your research requires practice. This workshop provides an introduction to the most useful research methods currently available and a detailed exploration of the logistics that go into executing each.
In this workshop, we will:
- demystify the complexity around the right way to analyze user research data and findings
- engage in research activities that gather data and discover findings to improve product design
- teach methods that enhance how you present findings to your team and stakeholders
About the speaker(s)
David Farkas is a UX Designer living in Philadelphia, PA and has a passion for uncovering process and story through iterative client engagement. His experience includes work across a number of financial organizations, e-commerce platforms and a variety of business systems.
Currently with EPAM, David embraces process and research as a tool to engage clients across all levels of a project. David is passionate about research and collaboration throughout project phases. Beyond his work as a consultant, David practices improvisational theater, a skillset he credits for much of his success in the design studio.
Brad Nunnally is a User Experience Designer based out of St. Louis, MO. For the last 9 years, he has been a UX consultant working with clients all over the country in just about every major industry. He started off focusing on user research and evaluations, but eventually shifted to focus more on interaction design. For the last couple of years, Brad’s been leading teams on key strategic projects that help set the tone for a year long engagement.
As a UX consultant, Brad has worked in a variety of industries over the years, performing user research in people’s homes and offices, public libraries, and inside formal usability labs. Currently, he is a designer at 18F, a digital consultancy within the US government.