IA Summit 2018 Main Conference TalkTopic(s): collaboration, product design, strategy, taxonomy, and UX
The wild habitat of a product development team is populated with many species: engineers, product managers, project managers, UX professionals of several varieties, and more. Each of these creatures has unique needs.
Some require a steady diet of specifications, while others consume everything from user research to sales figures. Some seek predictability and familiarity, while others prefer an environment of innovation and excitement. Some care most about quality, others quantity. How does a user experience professional fit into this ecosystem?
This provocative and irreverent talk will explore the menagerie that is the modern product team to discover what your teammates really want from your wireframes and other deliverables. We’ll examine each species in its natural habitat, discussing its diet, bonding behavior, and defense mechanisms. You’ll learn how to keep it happy, and maybe even develop a trusting, mutually beneficial relationship with it.
If you’ve ever wondered how your teammates use the design artifacts you produce, this talk is for you. You’ll come away with a better understanding of why your work matters to them, and you’ll be able to serve their needs better. In this way, you’ll become a more effective and valuable member of the product team ecosystem.
About the speaker(s)
Peter Stahl is a design strategist and UX design lead, having worked at Cisco and Citrix. He is currently adjunct professor of interaction design at California College of the Arts. Since 1980 Peter has rated California ballot propositions at www.peterates.com.