IA Summit at a Glance
The IA Summit is the world’s most prestigious gathering of information architects, user experience designers, content strategists, and all those who work to create and manage information spaces. Now in its 18th year, the Summit is where our community of 600+ attendees gathers to refine its craft, solve problems, and break new ground.
March 22 and 23, 2017
March 24, 25, and 26, 2017
110,000+ during the 5 days of the Summit
572,000+ in the year leading up to IAS16
Announcements List: 3,700+
|2017 Projected Attendance
600 - 700
|Who comes to the Summit?|
Job Titles Represented (2016)
Founders & CEOs
Chief Experience Officers
Richard Saul Wurman
Jesse James Garrett
Marriott, Target, Walt Disney, Spotify, Riot Games, SapientNitro, Brain Traffic, User Interface Engineering (UIE), Kent State University, University of Denver, Rosenfeld Media, O’Reilly, OmniGroup, MailChimp, Axure, User Zoom
This year The IA Summit will have the theme Designing for Humans, inviting multi-faceted discussions around topics such as human-centered design, ethics in technology, and how to reconcile the presence of artificial intelligence with the real needs and experiences of people. The IA Summit offers an unique environment to talk to experienced and up-and-coming information architects, taxonomists, content strategists, user experience designers, and user researchers. These hard-to-find professionals are the heart and soul of the Summit and attend the Summit year after year.
The Perks of Sponsorship
The IA Summit offers a unique environment to talk to experienced and up-and-coming information architects, taxonomists, content strategists, user experience designers, and user researchers. Our attendees are the heart and soul of the Summit and attend the Summit year after year.
No Exhibit Hall
Because the IA Summit is an intimate and engaging conference, all sponsorship opportunities are designed to bring you face-to-face with attendees. In sponsoring a happy hour, or social activity like Game Night, you become part of the Summit, which is just the way we like it.
We Love Our Sponsors
That’s why we work hard to make sure you get the recognition and visibility that you deserve from our attendees.
All sponsors receive:
- Logo / name in official printed program and on conference website
- Social mentions via Twitter
- Exclusive logo signage at your sponsored event or logo on your sponsored item Opportunity to include printed materials and / or swag in conference bags
- Logo / name placement at the opening and closing ceremonies
For our biggest supporters, we have a little something extra:
Silver $4,000 – $8,000
Three-day sponsor table in the main conference area
Gold $8,000 – 12,000
- Three-day sponsor table in the main conference hub
- 1 complimentary attendee registration
- Verbal mention in the opening & closing ceremonies
- Three-day sponsor table in the main conference area
- 2 complimentary attendee registrations
- Verbal mention in the opening & closing ceremonies
- Top billing in all sponsor acknowledgments
Opening Night Reception $12,000, Includes Gold sponsorship
Host the first big social event of IAS17—an evening cocktail reception located in the Hyatt Regency’s high-floor reception area overlooking the night skyline. With this highly visible sponsorship opportunity, be the very first sponsor presented at the conference and welcome the IA community to Vancouver
Locally Themed Happy Hour $12,000, Includes Gold sponsorship
The mid-conference Happy Hour comes when attendance is at maximum, content is being digested, and rich discussion is at its peak. One of our most visible sponsorships, it’s a popular choice for getting the IA community’s attention.
Closing Party $12,000, Includes Gold sponsorship
As the conference winds down, give attendees a send-off to remember. The Closing Party is an opportunity for old friends and new connections alike to mingle and discuss what they’ve learned—and it’s an opportunity for a sponsor to make a final impression on attendees before they depart.
Poster Night $10,000, Includes Gold sponsorship
Poster Night is equal parts ‘IA science fair’ and happy hour. We start with a curated selection of 20-30 poster presenters showcasing and talking about the latest IA research and concepts. Then we add food, drinks, and networking. This is a perfect and unique opportunity to position yourself as a patron of new and innovative ideas at an event that’s widely attended every year.
Karaoke Night $8,000, Includes Silver sponsorship
Karaoke at the Summit is the stuff of legends. Whether attendees want to sing their hearts out, or just be entertained by others, karaoke is the heart of the social calendar at the Summit, with countless opportunities for sponsor visibility.
Game Night $8,000, Includes Silver sponsorship
Game Night is a Summit tradition where attendees meet, mingle, and play our favorite board and card games until the wee hours of the morning. This is a perfect opportunity for a game company or other sponsor looking to connect with attendees in a casual, fun-filled environment.
Polar Bear 2.5K and 5K Run $6,000, Includes Silver sponsorship
Keep our attendees active and engaged by sponsoring a physical activity.
Make an impression with post-workout snacks, your specially branded t-shirts or other swag, and other sponsorship details.
First-timer Orientation $3,000
Year after year, new attendees receive a warm welcome at the IA Summit. With signage and snacks at orientation, you’ll be recognized by new and returning attendees as part of what makes our conference special.
Conference Area Sponsorships
Coffee Breaks $8,500, Includes Gold sponsorship
Sponsor, Thy Name is Caffeine. Sponsors receive maximum exposure in high-density areas as attendees gather between sessions for a refreshment break several times throughout the day.
Portfolio & Résumé Review Booth $5,000, Includes Silver sponsorship
During the Summit, help those seeking entry into the IA world of work. The Portfolio & Résumé Review Booth brings hiring managers and knowledgeable recruiters together with students and junior practitioners during a casual advice session. This is an impactful way to make an impression on those coming into the field.
Volunteer Lounge starting at $2,500
Show the conference volunteers that we appreciate their time and dedication to the community. Let’s feed them at a special appreciation breakfast, give them exclusive t-shirts or swag, and/or keep them fueled with snacks and drinks. Have even more ideas to thank them? We’re game!
Recharge Lounge $5,000, Includes Silver sponsorship
Sometimes during a busy conference you just want a bit of time to recharge, both yourself and your phone. Your organization can offer a space for folks to relax, check up on email, or do something more engaging like play video games or catch up with old friends.
Speaker’s Studio $5,000
Your organization’s name and logo will forever be associated with calming the nerves of our speakers. Give them room to meet their mentor, practice their presentation, and take a few deep breaths… they will thank you with a crowd-winning performance.
Student Sponsorships (NEW): $1,000 – $2,000
This year the IA Summit is offering student sponsorships, which covers the cost of registration, hotel, and travel to the Summit. This is a great way to introduce a future practitioner to the IA community and make an impression that will last a lifetime.
Sponsor Important Logistics
Real-time Captioning (call for details): At the IAS15, we debuted real-time captioning for our keynote talks, with resounding success. Attendees told us it was “awesome and incredibly thoughtful“, it “helped me understand phrases that I missed“, and it was “especially useful for non-native speakers.” This year, we aim to expand real-time captioning to the entirety of the main conference program. Your logo will be placed right alongside the captions in every session that you sponsor, providing one of the highest visibility sponsorship opportunities available.
Session Videos (call for details): Following up on the success of video at last year’s Summit, all IAS17 talks and sessions will be filmed, edited, and distributed online after the conference. Attendees have long asked for the ability to relive their favorite sessions, and we need your support to make it happen. In terms of total reach, this is one of the most valuable sponsorship opportunities available, as all videos will be freely available to the public and promoted to the IA/UX community at-large.
A/V & Staging (call for details): Make sure that the IAS17 speakers are clearly seen and heard. With your support, we’ll work with our partner hotel to bring the highest quality attendee experience for all of our sessions. Your contribution will be recognized with logo signage in each presentation room that you sponsor.
A la Carte Sponsorship Opportunities
Supporting the Summit in this way gets you the same perks and visibility as similarly-priced sponsorships outlined in this brochure.
Sketchnote Kit $5,000: Every attendee begins their Summit experience with a branded kit of specially chosen pens and paper for making cartoon-style notes of the conference.
Lanyards $6,000: Be the exclusive provider of this high-visibility branding opportunity featuring your company logo around the necks of all attendees— worn all day—and seen by everyone. SOLD
Conference Bag $6,000: Given out at registration, these totes carry both your logo and the conference identity, and become a keepsake that attendees take home and re-use for years to come.
Swag-a-Rama: Make an impression with custom branded swag:
- Notebooks and pens
- Local treats
- T-shirts and hats
- USB flash drives and portable battery packs
- Books and software
- Plush polar bears
Enhance the Summit in a creative way, for example:
- An IA “studio crawl”
- Device recharging stations
- Morning breakfast out on the town
- Sporting events like night skiing or curling lessons
- Special guests or performances
Sponsoring part of the Summit ensures visibility in front of an established and influential audience. Sponsorship opportunities include events, conference gathering spaces, everyone’s favorite conference swag, or something brand new and perfectly suited to your organization. Contact Vanessa Foss with any questions or view the .pdf for complete details.