IA Summit 2016 Main Conference Talk
Topic(s): case studies, ecommerce, and enterprise
Last year, Shopify was faced with a challenge: make business performance reporting better for our 200,000+ new and experienced merchants. Simple, no? Even with a well-equipped team, what do you do when the problem feels out of reach? And how do you get up to speed really, really quickly?
Together, we’ll discover what it means to make a complex project an approachable project. Specifically, this session will help you to:
- Layer complexity to help your team and your users approach content chaos
- Integrate design, content, and research from day 1
- Embrace vulnerability from yourself, your team, and even your users
About the speaker(s)
Kylea Parker, a Shopify designer, comes from a New Zealand design agency where she worked directly with clients to solve web design problems. Three years ago, she joined Shopify as a online store theme specialist where she worked hand-in-hand with Shopify merchants to improve their online stores. Recently, Kylea has worked on major projects including the architectural and visual redesign of the Shopify Help Center.
Virginia Start, a Shopify content strategist, comes to the company with loads of IA experience from the public sector. She has worked with Canadian federal departments to redesign intranet IAs, developed faceted classification for enterprise document and records management systems, and more recently leveraged the practice of content strategy and IA to build and improve product features at Shopify.