Andrew Hinton is the author of “Understanding Context: Environment, Language, and Information Architecture.” In his day job he works as Senior Digital Experience Architect at State Farm’s UX Center of Excellence in Atlanta, and previously served as a senior consultant at The Understanding Group.
Andrew is a co-founding member of the Information Architecture Institute, and has worked for twenty-odd-years helping organizations using information to make better places for humans.
IA Summit 2015 Main Conference Talk
Topic(s): experience mapping and place
Using models and principles from his book, Understanding Context, author Andrew Hinton guides attendees through an interactive experience, using the the workshop’s environs to learn the principles of context in design.
Start with a quick crash-course in a few central models, then use those to investigate and analyze a slice of the world with your peers. Then come back together for quick exercises, sharing, and collaborative learning. It’s like a scavenger hunt for design nerds, that helps you see the world more clearly and do better work.
- Explanation of key concepts from Understanding Context
- Tour of local area to illustrate ideas
- Team photo gathering exercise
- Debrief of how exercise applies to original concepts