Jaime DeLanghe is a Sr Product Manager leading discovery at Etsy. She works with artistic, technical minds, making it easier to explore nearly 40M items from creative, independent businesses around the world.
IA Summit 2016
Topic(s): case studies and taxonomy
Etsy, an e-commerce site for 40 million handmade and vintage products and craft supplies had gone 10 years without categorization. Learn about how we created a taxonomy for the world’s most miscellaneous items that had to be used by both product creators (experts) and buyers (newbies) and what it taught us about our users in the process. Learn how to bridge the gap between such disparate user bases and what categorizing the most miscellaneous items possible can teach everyone.
- How to understand users of a taxonomy on both sides of it
- What cool experiences you can build if you have some controlled metadata
- Even if you think you have the least controllable data, here is an example of really miscellaneous things being classified–you can probably do the same