Mags Hanley is an Information Architect, manager, and teacher who has worked on digital products for over 20 years. She has worked on brands from Yellow Pages in Australia to BBC, Santander, and Debenhams in the UK. She loves IA, not just the thrill of recategorizing handbags, but the way it structurally underpins the whole of the digital experience.
IA Summit 2016 Main Conference Talk
Topic(s): case studies, ecommerce, governance, SEO, and taxonomy
Information Architecture is so much more than taxonomies. In this case study of IA work with a UK retailer, we discuss the impact and interactions between IA and SEO, product data, user research, technology and the wider business. We will provide lessons learnt and examples that you can apply in your organisation.
- The importance of governance as part of an IA project
- How to integrate SEO and IA within e-commerce
- IA is not just about taxonomies, but the ability to gather a group of professionals together