Luca Rosati is an independent information architect. He helps companies on organizations to improve human-information interaction in every information environment, digital, physical, omnichannel.
Luca is one of the founders of Architecta (the Italian information architects association), spoke at several international conferences and is co-author with Andrea Resmini of the book Pervasive Information Architecture: Designing Cross-channel User Experiences (Morgan Kaufmann, 2011).
Luca lives in a small town near Assisi (Italy), rounded by hills and vines producing extraordinary wines such as Torgiano and Sagrantino di Montefalco.
Stefano Bussolon is a psychologist with a PhD in Cognitive Sciences. He is adjoint professor in Human Computer Interaction at the University of Trento (IT). He works as a consultant in the field of user experience design and information architecture. He is interested in discovering how cognitive and affective sciences can help information architects and ux practitioners to better understand people’s user needs and design products and services. Stefano lives in Trentino (Italy), and he loves dancing tango.
IA Summit 2016
One of the main purposes of information architecture is to allow a user to quickly find an information. In many scenarios, however, the user finds not one, but too many records, and it becomes necessary to make a choice.
Although finding and choosing seem two different tasks they share the mechanism to identify a good enough solution using a limited budget of temporal and cognitive resources, where the main variable is the number of alternatives: this is the well known paradox of choice.
The purpose of the talk is to show some practical heuristics to address the paradox of choice, figured out by some principles spanning from librarianship to behavioral economics and HCI, reinterpreted by the information architecture point of view.
After a short overview of these theories, we will show that they all share some common rules to reduce of some orders of magnitude the effort to find and choose an option.
The rules and heuristics proposed can help the information architects to increase both the findability and the choosability of every information environment, letting the desired options to effortlessly pop out from the background of undesired alternatives.