For 20 years, Joe Sokohl has concentrated on crafting excellent user experiences, using content strategy, information architecture, interaction design, and user research. He helps companies effectively integrate user experience into product development. In addition, Joe has led teams as small as three in the same room to as large as 25 across three countries and six sites.
Plus, Joe has been to all but two IA Summits. So, there’s that.
IA Summit 2016 Main Conference Talk
We’ve accepted the metaphor of map-as-information-guide for decades now. Kahn & Lenk published Mapping Web Sites 15 years ago.
Yet we never seem to engage with what a map does, how a map means, and why choices in designing with a map in mind helps users. This talk looks at cartography in se as well as its analogy to information spaces of non-physical but no less real existence.
Expect rants on weather and traffic maps as well as the lack of abstraction where abstraction should exist. Come to this talk for inspiration and simulacratic analogies.